Volume-3, Special Issue (2025)

SL NO	Volume-3 Issue-6 January - February 2025 Special Issue on EMERGING TRENDS AND CHALLENGES IN COMMERCE & MANAGEMENT
	Front and Content Pages PAGES : I-VIII Download in PDF format (181.35 KB)
1	Title : A Study on Beneficiaries' Perception of Pradhan Mantri MUDRA Yojana (PMMY) in Shivamogga District, Karnataka Author : Mr. Anjesh H.L & Dr. Veershetty G. Rathod PAGES : 1-12 Download in PDF format (176.95 KB)
2	Title : A Study on Impact of the Central Bank Digital Currency on the Indian Economy Author : Dr. S. Lalitha & P. Aravind Goud PAGES : 13-21 Download in PDF format (151.08 KB)
3	Title : A Study on Investors Perception about Tax Savings Schemes among Teachers in Mandya District Author : Srikantha.M & Shashikanth M PAGES : 22-37 Download in PDF format (190.13 KB)
4	Title : A Study on Navigating Digital Leadership: A Literature Review Author : Sowmya Yadav T., Venkat Sharan N ,& Sneha Patalay PAGES : 38-48 Download in PDF format (121.25 KB)
5	Title : Analysis of Various Social Media Platforms on Digital Marketing Author : Dhanyashree P & Samyuktha Rajesh PAGES : 49-60 Download in PDF format (164.6 KB)
6	Title : Customer Perception and SWOC Analysis of Green Banking Initiatives in Selected Public Sector Banks Author : Kolluru Chandrika, Jerripothula Naveen, & V. Achutamba PAGES : 61-70 Download in PDF format (129.76 KB)
7	Title : Digital Currency Evolution: Evaluating Fintech's Role in CBDC Deployment Author : Srinivasamurthy T & Dr.E.Vanajakshi PAGES : 71-78 Download in PDF format (124.36 KB)
8	Title : Direct Tax Reforms in India - A Sustainable Development Author : Shivakumara H.M & Dr. Girisha M.C PAGES : 79-88 Download in PDF format (166.2 KB)
9	Title : Study on Measuring the Gen Z Customer Satisfaction on Service Quality in Digital Banking Author : Bhavya Sri Kotapati, Mukul Veervan, & V.Achutamba PAGES : 89-99 Download in PDF format (154.15 KB)
10	Title : Green Marketing: an Instrument for Ensuring Sustainability Author : Kiran C. K & Dr. Syed Ahmed Wajih PAGES : 100-105 Download in PDF format (128.38 KB)
11	Title : Measuring the Effectiveness of Email Marketing Strategies in Enhancing Customer Loyalty Author : Gururaj Pramod Korti & Kashinath Sadashiv Molake PAGES : 106-120 Download in PDF format (200.23 KB)
12	Title : Revolution in Digital Transformation: A systematic study of Fintech Author : Maheshwar S & Dr. Girisha M.C PAGES : 121-131 Download in PDF format (194.5 KB)
13	Title : Social Media Marketing as a Key Driver of Startup Success: A Conceptual Study Author : Mahesh V. R & Naveen S PAGES : 132-146 Download in PDF format (258.35 KB)
14	Title : The Role of Microfinance in Promoting Financial Inclusion in Udupi District Author : Dr. Ravichandra PAGES : 147-155 Download in PDF format (116.74 KB)
15	Title : Trajectory of Women Social Entrepreneurship in India: Issues and Challenges Author : Aradhana N. M & Dr.E.Vanajakshi PAGES : 156-166 Download in PDF format (174.34 KB)
16	Title : Opportunities and Challenges of E-Commerce in India Author : Dr.Jayaprasad D PAGES : 167-176 Download in PDF format (209.17 KB)
17	Title : The Role of Technology in Shaping Modern HR Recruitment Practices: A Case Based Approach Author : Dr. K. Suvarchala Rani., Biska Aishwarya., Mamidi.S.Vaishnavi. & Selaboena Shravani PAGES : 177-183 Download in PDF format (122.89 KB)