SRUJANI: Indian Journal of Innovative Research and Development (SIJIRD)

(Journal of Kannada and English Language)

JOURNAL IMPACT FACTOR - 3.87 (RPRI)


ISSN: 2583-3510 

A Peer-Reviewed & Open Access Journal



Latest News

 

 

 

SL NO 

Volume-3 Issue-6

January - February  2025

Special Issue

on 

EMERGING TRENDS AND CHALLENGES IN COMMERCE & MANAGEMENT

 

Front and Content Pages
PAGES : I-VIII

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1

Title A Study on Beneficiaries' Perception of Pradhan Mantri MUDRA Yojana (PMMY) in Shivamogga District, Karnataka

Author : Mr. Anjesh H.L & Dr. Veershetty G. Rathod

PAGES : 1-12

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2

TitleA Study on Impact of the Central Bank Digital Currency on the Indian Economy

Author : Dr. S. Lalitha & P. Aravind Goud

PAGES : 13-21

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3

TitleA Study on Investors Perception about Tax Savings Schemes among Teachers in Mandya District

Author : Srikantha.M & Shashikanth M

PAGES : 22-37

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4

Title A Study on Navigating Digital Leadership: A Literature Review

Author : Sowmya Yadav T.,  Venkat Sharan N ,& Sneha Patalay

PAGES : 38-48

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5

Title Analysis of Various Social Media Platforms on Digital Marketing

Author : Dhanyashree P & Samyuktha Rajesh

PAGES : 49-60

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6

TitleCustomer Perception and SWOC Analysis of Green Banking Initiatives in Selected Public Sector Banks

Author : Kolluru Chandrika, Jerripothula Naveen, & V. Achutamba

PAGES : 61-70

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7

TitleDigital Currency Evolution: Evaluating Fintech's Role in CBDC Deployment

Author : Srinivasamurthy T  & Dr.E.Vanajakshi

PAGES : 71-78

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8

TitleDirect Tax Reforms in India - A Sustainable Development

Author : Shivakumara H.M & Dr. Girisha M.C

PAGES : 79-88

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9

TitleStudy on Measuring the Gen Z Customer Satisfaction on Service Quality in Digital Banking

Author : Bhavya Sri Kotapati, Mukul Veervan, & V.Achutamba

PAGES : 89-99

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10

TitleGreen Marketing: an Instrument for Ensuring Sustainability

Author : Kiran C. K & Dr. Syed Ahmed Wajih

PAGES : 100-105

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11  

TitleMeasuring the Effectiveness of Email Marketing Strategies in Enhancing Customer Loyalty

Author : Gururaj Pramod Korti & Kashinath Sadashiv Molake

PAGES : 106-120

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12  

TitleRevolution in Digital Transformation: A systematic study of Fintech

Author : Maheshwar S &   Dr. Girisha M.C

PAGES : 121-131

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13  

TitleSocial Media Marketing as a Key Driver of Startup Success: A Conceptual Study

Author : Mahesh V. R & Naveen S

PAGES : 132-146

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14  

TitleThe Role of Microfinance in Promoting Financial Inclusion in Udupi District

Author : Dr. Ravichandra 

PAGES : 147-155

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15  

TitleTrajectory of Women Social Entrepreneurship in India: Issues and Challenges

Author : Aradhana N. M & Dr.E.Vanajakshi

PAGES : 156-166

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16  

TitleOpportunities and Challenges of E-Commerce in India


Author : Dr.Jayaprasad D

PAGES : 167-176

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17  

TitleThe Role of Technology in Shaping Modern HR Recruitment Practices: A Case Based Approach


Author : Dr. K. Suvarchala Rani., Biska Aishwarya., Mamidi.S.Vaishnavi. & Selaboena Shravani

PAGES : 177-183

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